Kenya Welcomes Azamara Journey as Cruise Tourism Gains Momentum

Kenya has reaffirmed its ambition to become the leading cruise tourism hub in the Indian Ocean following the arrival of the Azamara Journey at the Port of Mombasa, carrying 690 passengers.

The visit marks the third major cruise ship call of the 2025/26 season, after earlier successful port calls by the SH Diana and the Crystal Symphony, signalling sustained growth in cruise tourism.

Tourism and Wildlife Cabinet Secretary Rebecca Miano, who welcomed the ship and its passengers, said the arrival underscores Kenya’s expanding profile as a premier cruise destination and reflects deliberate efforts to diversify tourism beyond the country’s globally renowned wildlife safaris.

“Today, we are thrilled to welcome the Azamara Journey and her passengers to the Port of Mombasa. This is a significant milestone for our tourism sector and a clear signal that Kenya is increasingly being recognised as a premier cruise destination,” Miano said.

She noted that cruise tourism has emerged as a key pillar of Kenya’s blue economy, delivering tangible economic benefits to coastal communities and the national economy.

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According to Miano, Kenya recorded a 140 per cent increase in sea arrivals in 2024, contributing to a record-breaking year for the tourism sector.

“This growth contributed to a historic tourism performance, with the sector injecting Sh452.2 billion into our economy. These numbers clearly demonstrate that our diversification strategy is working,” she said.

The Cabinet Secretary attributed the sector’s growth to targeted infrastructure investments and policy reforms, including the modern cruise terminal at the Port of Mombasa and the introduction of a streamlined Electronic Travel Authorisation (ETA) system, which has improved ease of entry for international visitors arriving by sea.

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“Through improved port facilities and efficient travel processes, we are making it easier than ever for the world to discover the magic of Kenya’s Indian Ocean coastline,” she added.

Miano further highlighted the ripple effect of cruise tourism on the local economy, noting that passengers support tour operators, artisans, transport providers, and hospitality businesses, while also promoting cultural exchange and showcasing Kenya’s rich coastal heritage.

“As more cruise liners include Mombasa in their itineraries, we expect increased visibility for Kenya as a diverse, competitive, and sustainable tourism destination,” she said.

She reiterated the government’s commitment to positioning Kenya as the leading cruise hub in the Indian Ocean, in line with broader national priorities under the blue economy agenda.

“A warm welcome to all our guests. Kenya is truly the Origin of Wonder,” Miano said.