The Singleton, one of the world’s most acclaimed single malt whiskies, is proud to announce a partnership with the Kenya Rugby Union (KRU), the local organisers of the HSBC SVNS 2 Nairobi tournament, taking place on 14th–15th February 2026 at the Nyayo National Stadium.
Through this collaboration, The Singleton will deliver a premium brand experience for tournament attendees, with stadium-wide availability and a bespoke VIP activation anchoring the tournament village.
The Singleton Pop-Up Experience
At the heart of the partnership is The Singleton Pop-Up — a curated VIP space where select attendees, including sponsors and distinguished guests, will experience the brand’s celebrated Single Moment lifestyle.
The pop-up will hero The Singleton 15, the richly layered 15-year-old expression renowned for its luscious fruit and honey notes and remarkably smooth finish.
Elevating the experience further, The Singleton has partnered with Meat Up Fest to introduce a premium food-and-whisky pairing concept. Guests will embark on a sensory journey that pairs the single malt with artisan barbecue creations — blending world-class whisky craftsmanship with elevated culinary artistry.
A Defining Moment on the Sporting Calendar
Speaking on the partnership, Simon Lapyem, The Singleton Brand Manager, said:
“We are delighted to partner with Kenya Rugby Union to bring The Singleton to one of the most exciting events on the sporting calendar. The HSBC SVNS series embodies the energy and passion we celebrate as a brand, and our pop-up at the tournament village is an invitation to experience something truly special. We look forward to welcoming fans, sponsors, and guests to discover The Singleton 15 in an atmosphere unlike any other.”
With stadium-wide availability and an exclusive VIP experience that brings together world-class whisky, culinary craft, and the electric atmosphere of international rugby sevens, The Singleton’s partnership with KRU at the HSBC SVNS 2 Nairobi promises to be a defining highlight on Kenya’s sporting and social calenda