Samsung Electronics has once again secured its position as the world’s leading soundbar brand, marking an impressive 12th consecutive year at the top of the global market.
According to research by , Samsung accounted for 21.5% of global soundbar revenue and 19.7% of total unit sales in 2025, extending a dominance that began in 2014.
The milestone builds on Samsung’s broader success in home entertainment, complementing its two-decade leadership in the global TV market and reinforcing its standing as a powerhouse in the audio-visual industry.
Samsung attributes its continued success to a combination of advanced audio engineering, immersive sound performance, and seamless integration with its television ecosystem. The company’s soundbars are designed to deliver cinema-like audio experiences within modern home environments.
As part of its forward strategy, is set to expand its 2026 audio lineup with a range of premium products tailored to evolving consumer needs.
Key Highlights of the 2026 Lineup
- HW-Q990H flagship soundbar — successor to the popular HW-Q990F, expected to deliver enhanced surround sound performance
- HW-QS90H all-in-one soundbar — designed for compact yet powerful audio setups
- Music Studio 7 and Music Studio 5 Wi-Fi speakers — designed in collaboration with the Bouroullec brothers, blending sound with artistic design
Speaking on the achievement, Hun Lee, Executive Vice President of the Visual Display Business at Samsung, said:
“Being named the top soundbar brand in the world for the 12th consecutive year is not just a tremendous honor, but a testament to our commitment to premium home entertainment.”
The continued innovation in Samsung’s audio portfolio signals the company’s intent to further shape how consumers experience sound at home—delivering high-quality, immersive audio solutions that complement modern lifestyles.
With sustained global leadership across both TVs and soundbars, is solidifying its position at the center of the future of connected home entertainment.