Premium gin brand Tanqueray No. TEN delivered a refined “Safari Chic” experience at this year’s WRC Safari Rally, serving a bespoke signature cocktail to more than 2,000 guests across key spectator zones in Naivasha.
Premium gin brand delivered a refined “Safari Chic” experience at this year’s , serving a bespoke signature cocktail to more than 2,000 guests across key spectator zones in Naivasha.
The brand introduced the Tanqueray Safari Chic Special, a cocktail crafted exclusively for the rally, blending the gin’s distinctive botanical profile with a Kenyan-inspired twist. The serve combined Tanqueray No. TEN with a custom hibiscus and chamomile cordial, topped with club soda and presented in a martini-style format.
Premium Experience at Iconic Rally Stages
Over the four-day event, two prime spectator zones — Kedong and Elementaita — hosted rally enthusiasts seeking both adrenaline and luxury. The Kedong stage welcomed 850 guests, while Elementaita hosted over 1,200, offering premium vantage points at one of the most demanding rallies on the global motorsport calendar.
The event, held from March 12 to 15, tested drivers across Naivasha’s rugged terrain, featuring volcanic rock, river crossings, and deep sand tracks that have historically challenged even top contenders.
A Cocktail Inspired by Kenya’s Landscape
According to Nancy Nansikombi, Tanqueray Brand Manager for East Africa, the cocktail was designed to reflect both the brand’s heritage and Kenya’s natural richness.
“The Safari Rally draws people who appreciate what it means to be tested by nature. We wanted the Tanqueray Ten experience at this event to meet that standard. The Safari Chic Special is rooted in what Kenya offers,” she said.
Distilled in small batches with whole citrus fruits and chamomile flowers, Tanqueray No. TEN’s profile lent itself naturally to the floral and citrus-forward cocktail, tailored to suit local tastes while maintaining a premium finish.
Blending Motorsport with Lifestyle
The activation underscores Tanqueray No. TEN’s growing positioning within Kenya’s premium lifestyle space, aligning with high-end experiences that combine sport, entertainment, and curated hospitality.
As engines roared across the Great Rift Valley and dust trails defined the rally’s intensity, guests at Kedong and Elementaita enjoyed a contrasting experience — one of elegance, flavor, and elevated social engagement.
With its fusion of motorsport thrill and sophisticated indulgence, Tanqueray No. TEN’s presence at the Safari Rally reaffirmed the brand’s appeal to a discerning audience seeking memorable, world-class experiences.