Frontera, the world-renowned Chilean wine brand known for its approachable and expressive character, is officially turning up the color on Kenya’s social scene. Today, the brand announces the launch of its highly anticipated Frutal Collection, a vibrant range of wines designed to be the heartbeat of every picnic, potluck, and park & chill moment.
Anchored by the tagline Sweet Vibes, the Frutal Collection is a bold addition to the traditional wine varieties. It features a spectrum of sweet, fruit-forward profiles that are as visually stunning in a glass as they are easy to drink. Whether served chilled on its own, poured over ice, or used as the base for a flamboyant Sunday Sangria, this collection is crafted for the new generation of wine enthusiasts who value versatility and fun over formality.
“With the Frutal Collection, we aren’t just launching a wine; we’re bottling a mood,” says Meera Karia, Director Business Development, at Viva Global. “We know our audience, they are the hosts of the legendary potlucks, the architects of the perfect sunset picnic, and the creators of the DIY cocktail trends we see online. We wanted to give them a wine that matches their energy: colorful, sweet, and undeniably social.”
The Frontera Frutal Collection addresses a growing trend among Kenyans aged 21–35: the shift toward casual, at-home and outdoor hosting. The collection’s versatility makes it the ultimate guest gift or hosting essential:
- The Picnic Essential: Light, refreshing, and best enjoyed under the
- The Mixologist’s Canvas: Designed specifically to pair with fresh fruit, herbs, and splashes of soda for effortless DIY cocktails.
- The Potluck Hero: A crowd-pleasing sweetness that complements everything from spicy wings to artisanal fruit platters.
To celebrate the launch, Viva Global hosted influencers and other guests at an immersive Sweet Vibes Garden Soirée. The event brought together Nairobi’s leading lifestyle influencers and tastemakers for a sensory journey through color and flavor. Guests experienced live Sangria Stations, fun picnic lounges, and interactive product discovery zones that brought the Frontera Frutal Collection to life.
The Frontera Frutal Collection is rolling out now at leading retailers such as Chandarana Foodplus, Naivas supermarkets, leading wines & spirits shops, and popular e-commerce platforms across Kenya.
For more information, follow the vibe on Instagram at @viva-global @fronterawines and join the conversation using #FronteraWines.