Kenya Wine Agencies Limited (KWAL) has announced the launch of the ‘Form Imejipa Na County’ consumer promotion, which will see consumers win prizes worth more than Sh35 million.
Through the promotion, eligible participants stand a chance to win Sh1 million in cash, pool tables, smartphones, laptops and content creator kits in monthly draws. Weekly prizes will include motorbikes, shopping vouchers and instant cash rewards of up to Sh10,000.
Consumers will also have the opportunity to win daily airtime prizes through scratch-and-win opportunities during the promotion, which runs from 4 June to 31 August 2026.
“County has built a strong following among Kenyans who are enterprising, hardworking and place a high value on quality and affordability. We want to celebrate their entrepreneurial spirit and reward their loyalty to our brand,” said Alice Mwalimo, Commercial Director at KWAL.
To participate, consumers are required to purchase a 750ml or 250ml bottle of County Brandy, scratch the label panel to reveal an entry code and submit it by dialling the toll-free USSD code *4599# on their mobile phones.
The campaign, officially launched by KWAL on Wednesday, celebrates the resilience and entrepreneurial spirit of County’s core consumer base, widely regarded as a key driver of Kenya’s economic growth and prosperity.
KWAL will roll out the campaign nationwide, with county-level activations scheduled throughout the promotion period.
“KWAL’s relationships with hospitality establishments, retailers and wholesalers are critical to the success of our brands. We recognise them as the spaces where the County experience comes to life for consumers. We have planned various activities to promote responsible consumption as we roll out this national campaign,” added Ms Mwalimo.
The campaign also complements the company’s growing portfolio of alcoholic and non-alcoholic beverages, which are either imported or locally manufactured.
“This promotion recognises the importance of responsible production, in line with our commitment to producing a wide range of quality products locally, creating employment opportunities and celebrating our heritage,” she said.
KWAL’s portfolio includes Heineken, Windhoek, Desperados, Kingfisher, Hunter’s Dry Cider, Hunter’s Gold Cider, Savanna Dry, Savanna Angry Lemon, Kibao Vodka, Kibao Gin, Caribia Flavoured Gin, County, Hunter’s Choice Whisky, Amarula, Viceroy, Nederburg Wines, Durbanville Hills Wines, 4th Street Wines, J.C. Le Roux, Caprice Wines and Casa Buena Wines, as well as non-alcoholic variants such as Heineken 0.0, Savanna 0.0 and Chamdor.