Newsline Media and Training Agency Managing Director Faith Mukundi has highlighted the importance of practical training and industry mentorship in preparing students for the demands of the workplace.
Speaking during an interview about the inspiration behind the establishment of the agency and its growth, Mukundi said Newsline was founded out of a desire to address the gap between classroom learning and practical industry experience.
She explained that the agency was established after reflecting on why students undertake industrial attachments, with the aim of transforming the experience from a mere academic requirement into an opportunity to acquire hands-on skills, explore career opportunities and gain exposure to different areas of the industry.
“Running a company always comes with its challenges, but that did not stop me from pursuing my interest in helping students achieve their dreams. Among the challenges have been acquiring the right broadcast and production equipment, guiding trainees who are initially unfamiliar with operating the equipment, and managing the resources required to sustain smooth operations,” Mukundi said.
She noted that Newsline has addressed these challenges by strengthening its mentorship approach, pairing trainees with experienced industry professionals from the beginning of their attachment to ensure they receive practical guidance and develop relevant workplace skills.
The agency has also recorded significant milestones, including expanding its reach beyond Kenya and building an alumni network that reflects its commitment to developing media professionals.
In an increasingly competitive media and training industry, Mukundi said accountability, quality mentorship and skills development remain central to Newsline’s training model.
She noted that the agency prioritises practical learning and professional guidance, ensuring that trainees gain meaningful industry exposure and develop competencies that can improve their employability.
Newsline’s training programmes focus on hands-on experience in broadcasting, journalism, ICT ,photography, videography, film production and other media-related disciplines, enabling trainees to build confidence and prepare for professional opportunities.
“Looking for a media attachment that launches real careers? Look no further. Your broadcast journey begins at Newsline,” Mukundi said.
Newsline Media and Training Agency is based at Zuhura Place, 4th Floor, opposite Quickmart Supermarket in Thika Town, where it provides practical training and industry mentorship opportunities for students pursuing media and related courses.