All roads lead to Naivasha as the 2026 edition of the gears up for action from March 12–15, bolstered by a Ksh45 million sponsorship from (KBL) through its premium beer brand, .
Now in its sixth edition since returning to the calendar, the Safari Rally continues to cement Kenya’s status as a premier global motorsport destination. The event is expected to attract elite local and international drivers, alongside thousands of fans eager to witness one of the most demanding rallies in the world.
During the sponsorship unveiling at the , White Cap was named the Official Pouring Partner and Official Responsible Drinking Partner for the rally, underscoring the brand’s commitment to responsible enjoyment at major social events.
Elevated Fan Experience
White Cap aims to redefine the spectator experience with a premium, paddock-inspired hospitality zone at the iconic . Drawing inspiration from the hospitality setups of leading global motorsport circuits, the space will feature elevated viewing decks, exclusive lounges, and live on-screen coverage to give fans front-row access to every thrilling moment.
Speaking at the announcement, KBL Managing Director Andrew Kilonzo emphasized the rally’s significance to Kenya’s evolving sports landscape.
“We have increased our sponsorship by Ksh25 million as a demonstration of our commitment to the sport and adventure for our consumers and rally fans. The investment will support event logistics and elevate the overall village experience. For four consecutive years, we have played a part in capturing the imagination of fans and reinforcing our longstanding partnership in Kenyan sport,” said Kilonzo.
Responsibility Beyond the Track
Kilonzo reiterated KBL’s broader corporate agenda, highlighting responsible drinking, environmental sustainability, and water conservation as key pillars of the partnership.
“As a responsible corporate citizen, our support for sports extends beyond entertainment. The Safari Rally provides an opportunity to champion environmental protection and encourage responsible enjoyment while prioritizing safety,” he added.
Historic First for Fans
WRC Safari Rally Kenya Representative Jerry Orode welcomed the sponsorship, noting its critical role in delivering a world-class event.
For the first time since the rally’s return, fans will witness the shakedown stage relocated to Naivasha, near the service park at Nawisa. Competitors will tackle 20 special stages covering approximately 350 competitive kilometers across Kenya’s iconic and punishing terrain.
“This is a historic moment for Kenyan fans and the global rally audience. We urge all spectators to obey traffic marshals and prioritize their safety as they enjoy the thrill,” Orode said.
With anticipation at an all-time high, the 2026 Safari Rally promises speed, spectacle, and a renewed commitment to responsible celebration.