Safaricom Hook, in partnership with Sprite, has intensified its youth empowerment efforts with a digital economy training session for students at Africa Nazarene University in Ongata Rongai, focusing on content creation, monetisation, and financial literacy.
The session featured industry leaders who shared practical insights on how to use social media platforms to build sustainable income through content creation.
Held under the ‘Hook’d on Fresh’ masterclass series, the training focused on helping students understand how to convert digital skills into income streams while also promoting savings and investment habits for long-term wealth creation.
The programme, delivered through Safaricom Hook in partnership with Sprite, a brand under The Coca-Cola Company, also showcased opportunities within the fast-growing creator economy.
Industry creators including Carrie Wahu and Tileh Pacbro led practical sessions on content development and monetisation, while Safaricom Wealth Management’s Alexander Matheka introduced the Ziidi Money Market Fund and encouraged students to adopt disciplined investment practices.
“Content creation has become such a big deal for young people, and it is only fair that we support them and become the enablers through our platforms, helping them convert what they do into a source of livelihood,” said Fawzia Ali Kimanthi, Chief Consumer Business Officer, Safaricom.
She added that the programme is designed to ensure young people are equipped with skills that translate into both income generation and financial stability.
The ANU engagement follows similar activations in other institutions, including Eldoret, where the initiative has reached hundreds of students.
The campaign continues to position Safaricom Hook and Sprite as key drivers of youth participation in Kenya’s digital and creative economy.