Samsung has announced that it has maintained its position as the world’s leading television brand for 20 consecutive years, reinforcing its dominance in the global TV industry.
The company has held the top spot in the global television market since 2006, and according to market research firm , Samsung recorded a 29.1% share of the global TV market in 2025.
The milestone underscores Samsung’s continued leadership across premium televisions, ultra-large screens and next-generation display technologies.
Samsung also dominated the premium TV segment priced above $2,500, capturing 54.3% of the market, driven by strong demand for its Neo QLED, OLED and lifestyle TV models. In the category priced above $1,500, the company maintained a 52.2% market share, further cementing its position in the high-end TV market.
“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” said , President and Head of the Visual Display Business at .
“Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation.”
Two Decades of Innovation
Samsung first achieved the No.1 position in 2006 with its design-focused Bordeaux TV, marking the beginning of a long period of innovation that has helped shape the modern television industry.
Over the years, the company has introduced several technologies that redefined home entertainment:
- 2009: Accelerated the global transition to LED TVs, delivering slimmer and more energy-efficient displays.
- 2011: Launched Smart TVs, transforming televisions into connected entertainment platforms.
- 2015: Introduced The Serif, a design-focused TV that blends seamlessly with home interiors.
- 2017: Debuted The Frame, pioneering the Art TV category by transforming TVs into digital art displays.
- 2017: Introduced QLED TVs, powered by quantum dot technology to enhance picture quality.
- 2018: Released 8K TVs with over 33 million pixels — four times the resolution of 4K.
- 2020: Introduced MICRO LED technology, delivering unprecedented brightness, contrast and colour accuracy for ultra-large screens.
Through these innovations, Samsung has played a pivotal role in defining modern television standards across picture quality, design and smart functionality.
Focus on Next-Generation Displays
Looking ahead, Samsung continues to strengthen its premium TV portfolio by expanding Micro RGB models and advancing next-generation display technologies.
The company is also enhancing its OLED and Neo QLED lineups to deliver superior picture quality and larger screen options for premium home entertainment.
In addition, Samsung is expanding its Mini LED offerings, bringing improved brightness, contrast and precision lighting control to a broader range of TVs across different price points.
The brand is also investing heavily in AI-powered televisions, integrating advanced processors and intelligent features that optimise picture, sound and user experience in real time.
With two decades of sustained leadership, remains one of the most recognised and trusted TV brands globally, offering cutting-edge technology across a wide range of screen sizes, price tiers and display.