Safaricom has rolled out a major upgrade to its Home Fibre service, increasing internet speeds by up to 2.5 times at no additional cost, in a move aimed at reinforcing its position in Kenya’s fast-growing fixed broadband market and responding to rising household demand for reliable high-speed connectivity.
The upgrade applies across all Home Fibre packages, with customers retaining their current pricing despite significant improvements in performance. Entry-level users will now access speeds of up to 15 Mbps, while mid-tier packages have been raised to 35 Mbps and 80 Mbps. At the upper end, premium customers will now receive speeds of up to 400 Mbps, a level positioned to support high-bandwidth households, multi-user streaming, remote work, and smart home applications.
The move reflects a broader shift in consumer behaviour, as Kenyan households increasingly rely on home internet for education, entertainment, business, and communication.
With more devices connected per home and growing demand for uninterrupted streaming and video conferencing, internet providers are under pressure to deliver not just access, but consistent performance.
“As homes become increasingly connected, reliable high-speed internet is no longer a luxury but an essential service for modern living,” said Safaricom CEO Peter Ndegwa. “By upgrading Home Fibre speeds, we are delivering greater value to our customers, strengthening our market leadership, and laying the foundation for smarter, more connected homes and communities across Kenya.”
He added that customer expectations continue to evolve rapidly, with demand now centred on seamless multi-device usage, stable video calls, and uninterrupted digital experiences. The upgrade, he said, is designed to ensure households are able to meet current needs while also preparing for future digital lifestyles.
Safaricom, which reports coverage of more than 800,000 homes, remains a dominant player in Kenya’s fixed internet segment, supported by its extensive network infrastructure and growing demand for home broadband services across urban and peri-urban areas.
Industry observers say the move also signals intensifying competition in the fixed internet space, as operators position themselves to capture households shifting away from mobile data dependency toward more stable home-based connectivity solutions.
The company says the speed enhancement is part of its longer-term strategy to future-proof homes for emerging technologies, including smart appliances, cloud-based services, and increasingly data-heavy digital ecosystems that are expected to define the next phase of Kenya’s digital economy.