Carrefour, operated in Kenya by Majid Al Futtaim, is celebrating a decade of operations in Kenya after investing nearly KES 15 billion in the local economy since entering the market in 2016.
Over the last 10 years, the retailer has spent more than KES 239 billion with local suppliers, expanded to 34 stores nationwide, and served more than 119 million customers, including 24 million customers in 2025 alone.
The retailer has also continued to invest in workforce development through its Retail Business School, delivering over 44,700 hours of training and issuing 546 internal training certifications in 2025.
To celebrate the milestone, Carrefour has unveiled its “10 Years, 10 Million Stories” customer appreciation campaign running from May 22 to June 11. The nationwide rewards campaign, valued at more than KES 20 million, will be available across all Carrefour stores and on the Carrefour App.
Customers stand a chance to win prizes including 10 brand-new vehicles, school fee vouchers, home appliances, and fully paid holiday trips, alongside discounts of up to 50 per cent.
Speaking during the anniversary celebrations in Nairobi, Christophe Orcet said the milestone reflects Carrefour’s strong partnership with the Kenyan market.
“Reaching this 10-year milestone reflects the strength of our partnership with the Kenyan market. Our focus has been on building a resilient retail ecosystem, working closely with local suppliers, empowering our people and continuously enhancing the customer experience,” said Orcet.
“We see significant opportunities to scale this model further, deepening our contribution to the economy while delivering sustainable long-term growth,” he added.
Carrefour currently works with more than 690 Kenyan suppliers, including farmers, manufacturers, and SMEs, while sourcing 99 per cent of its products locally. The retailer also supports the export of Kenyan agricultural products to regional and international markets where it operates.
The company says it has created more than 3,000 direct jobs in Kenya over the past decade.
The milestone comes at a time when Kenya’s modern retail sector continues to record steady growth driven by supermarket expansion, e-commerce growth, and changing consumer behavior.
According to the Boston Consulting Group, modern retail could expand its market share significantly by 2030 as supermarkets and convenience stores increase their reach through digital platforms and online shopping.
Meanwhile, the Kenya National Bureau of Statistics reports that wholesale and retail trade contributed 5.4 per cent of Kenya’s GDP in the first quarter of 2025, while employment in the sector grew by approximately 2 per cent between 2023 and 2024.